Associate Director, US Consumer Analytics

Responsibilities

• Serve as a strategic analytics partner to consumer brands, translating brand strategy and media priorities into actionable analytics plans.
• Design and interpret insights for the DTC/P ecosystem to support AI-mediated engagement throughout the customer journey.
• Partner with Brand, Media, and Digital teams to define KPIs, audience priorities, and measurement frameworks for consumer campaigns.
• Develop and scale consumer analytics capabilities, including audience segmentation, lookalike modeling, and media attribution.
• Execute analyses of large healthcare and media datasets to provide clear recommendations for commercial and cross-functional teams.
• Collaborate with Data Science and technical partners on model development, test/control construction, and validation of analytical outputs.

Requirements

• Bachelor's degree in a quantitative field.
• 5+ years of experience in commercial brand and/or media analytics, or equivalent consulting experience.
• Proficiency in SQL and/or Python.
• Demonstrated experience working with 1st and 3rd party consumer data sources (e.g., CRM, CTV/OLV, Search, Social).
• Strong foundation in statistical methods, experimental design (A/B testing), and causal inference methods.
• Proven ability to translate complex analytical findings into actionable business recommendations for non-technical stakeholders.

Preferred Qualifications

• Master's, MBA, or PhD in a quantitative field or advanced certification in data science/machine learning.
• Experience working as a media analyst at a marketing or media agency.
• Deep expertise in multi-touch attribution modeling, specifically for pharmaceutical brands.
• Experience with pharmaceutical data sources such as IQVIA, Symphony, or Komodo.
• Proficiency with data platforms like Databricks, Snowflake, Tableau, or Power BI.

Benefits

• Access to professional growth tools, training, and career development support.
• Comprehensive health and wellbeing benefits, including high-quality healthcare and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• A supportive, inclusive, and future-focused work culture.

About the Company

Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people's lives. By leveraging a deep understanding of the immune system and an innovative pipeline, we invent medicines and vaccines that treat and protect millions of people worldwide.