Associate Director, U.S. Patient Marketing, IgAN

Responsibilities

• Lead the execution of patient marketing programs and campaigns aligned with brand strategy and launch priorities.
• Implement omnichannel patient engagement initiatives across digital, social, web, CRM, and patient support programs.
• Manage patient disease awareness and education initiatives, including content development and partnerships with advocacy teams.
• Drive patient identification and adherence initiatives in coordination with Patient Services and cross-functional stakeholders.
• Develop and optimize patient-facing content while ensuring alignment with brand messaging and compliance requirements.
• Manage agency partners, day-to-day workflows, timelines, deliverables, and marketing budgets.
• Define and track campaign performance metrics (KPIs) to optimize execution and improve outcomes.
• Contribute to annual brand planning and tactical planning processes by incorporating the patient perspective.

Requirements

• Bachelor’s degree in life sciences, business, or a related field.
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience.
• Proven experience in patient marketing, digital marketing, or consumer engagement programs.
• Strong understanding of the patient journey and engagement strategies in specialty or rare disease settings.
• Demonstrated ability to execute omnichannel marketing programs and campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Ability to travel approximately 20% to 30%.

Preferred Qualifications

• Advanced degree (MBA, PharmD, PhD, or MS).
• Experience in nephrology, rare disease, or specialty therapeutics.
• Experience supporting product launches or major indication expansions.
• Experience working with patient advocacy organizations and managing patient-facing programs.
• Strong digital and data-driven marketing capabilities with experience integrating analytics into execution.

About the Company

AstraZeneca is a science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases, and BioPharmaceuticals.