Associate Director, Strategy - Events and Experiences

Responsibilities

• Evaluate client objectives and product roadmaps to design compelling physical footprints
• Develop retail engagement strategies for consumer electronics and smart home devices
• Strategize the connection between physical events and digital ecosystems
• Define success metrics including dwell time, sentiment, and digital behavior
• Lead the strategic narrative for new business pitches within the experiential sector
• Identify and pursue proactive growth opportunities within the US market
• Cultivate relationships with senior marketing leaders
• Collaborate with Creative Directors, Technologists, and Fabrication partners
• Champion high standards for interactive design

Requirements

• 7-9 years of experience in strategy
• At least 5 years in experiential marketing, brand activation, or retail strategy
• Based in the US (California or New York preferred)
• Experience working in an agency environment
• Deep knowledge of consumer electronics, hardware, or tech brands
• Strong spatial awareness and ability to analyze user journeys
• Proven track record of winning new business and leading complex pitch processes
• Ability to articulate complex ideas into human-centric physical experiences
• Resilience and adaptability to fast-paced environments

Preferred Qualifications

• Experience working with large-scale tech ecosystems
• BA/BS/MA degree in marketing, business, or communications
• Portfolio demonstrating success in major trade shows or large-scale retail installations

About the Company

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc, combining Marketing and Technology Services to redefine brand interaction through AI-driven orchestration and high-impact creative solutions.