Associate Director, Social Strategy

Responsibilities

• Work with the strategy team to translate strategic platforms to social media
• Experiment with new ad units and platforms to deliver paid social plans
• Present plans to internal partners and client groups
• Collaborate with Account and Media teams on campaign development, implementation, and optimization
• Gather and distribute industry and client research
• Manage day-to-day needs and account maintenance for active campaigns with media sales partners
• Use research tools to develop target audience profiles based on social and online behaviors
• Ensure campaign pacing, delivery, and accurate performance reporting
• Utilize 3rd party ad-serving, tracking, and analytic systems to launch campaigns

Requirements

• Strong working knowledge of social media and digital marketing
• Hands-on experience with Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest
• Ability to manage multiple workstreams and collaborate effectively
• Strong written and oral communication skills
• High attention to detail and accuracy with numerical data

Preferred Qualifications

• Experience with ad verification and brand safety tools such as IAS, DoubleVerify, or Moat
• Experience with Crossix is a plus

About the Company

KINESSO is a technology-driven performance marketing agency within Mediabrands, specializing in optimization, analytics, AI, and experimentation to drive actionable growth for global clients.