Associate Director, Short Bowel Syndrome Consumer Marketing

Responsibilities

• Contribute to the annual brand business plan at both strategic and tactical levels to ensure alignment with franchise priorities.
• Support consumer strategy development, including disease state awareness, brand positioning, and core message architecture.
• Map the patient journey and establish patient profiles to define behavior goals for patients and caregivers.
• Partner with market research and analytics teams to identify actionable insights, segmentation, and targeting opportunities.
• Develop creative briefs and brand materials for agency use, including website content and consumer promotional assets.
• Manage patient ambassador relationships and build positive working relationships with patient advocacy groups.
• Collaborate with legal, regulatory, and compliance partners to ensure all marketing materials follow required policies.
• Manage project budgets, perform monthly reconciliations, and analyze financial performance.

Requirements

• Bachelor's degree.
• 8+ years of experience in sales, marketing, or a related function with increasing responsibility.
• Proven experience within the healthcare or pharmaceutical industry.
• Expertise in marketing strategy and tactical design.
• Proficiency in using data and analytics to drive decision-making and turn information into insights.
• Strong ability to influence partners at all levels and manage multiple complex priorities.

Preferred Qualifications

• Master of Business Administration (MBA).
• Experience in marketing roles specifically within a commercial pharmaceutical organization.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• Short-term and long-term disability coverage.
• Basic life insurance and tuition reimbursement programs.
• Paid volunteer time off and well-being benefits.
• Paid vacation and sick time.

About the Company

Takeda is an industry-leading, global pharmaceutical company dedicated to putting patients at the center of everything they do. Guided by the values of Integrity, Fairness, Honesty, and Perseverance, Takeda strives toward Better Health and a Brighter Future for people worldwide through leading innovation in medicine.