Associate Director

Responsibilities

• Lead digital media strategy development across Paid Search (Google Ads, Microsoft Ads) and Paid Social (Meta, LinkedIn, X, TikTok, etc.)
• Develop integrated performance frameworks to drive measurable ROI, audience growth, and acquisition efficiency
• Act as a senior point of contact for clients, building strong relationships with marketing leads and decision-makers
• Present quarterly business reviews and performance insights to senior client stakeholders
• Lead and mentor a team of Managers and Analysts to deliver high-quality, on-time campaign execution
• Oversee campaign planning, activation, optimization, and reporting across search and social channels
• Leverage automation, AI, and advanced bid strategies to enhance campaign efficiency
• Partner with analytics teams to drive deeper insights on attribution, incrementality, and performance lift

Requirements

• 8–10 years of experience in Biddable Media / Performance Marketing
• Proven track record of leading large-scale, multi-market campaigns and high-value accounts
• Expertise in Google Ads and Meta Ads Manager
• Experience with SA360, Google Analytics, and Campaign Manager 360
• Experience managing and developing teams of 5–10 members
• Strong analytical and problem-solving skills, including proficiency in Excel and data visualization
• Excellent client communication, presentation, and stakeholder management skills

Benefits

• Opportunity to lead strategic biddable initiatives for marquee clients
• Exposure to multi-channel performance marketing across global markets
• Work alongside industry experts driving innovation in digital media

About the Company

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics.