Associate Director, Paid Social

Responsibilities

• Lead channel-specific paid social strategy for complex, multichannel accounts across Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest
• Serve as the day-to-day strategist for large, complex paid media accounts, aligning tactics with client objectives and measurement frameworks
• Own the paid social component of client roadmaps, ensuring alignment with performance goals and creative strategy
• Manage paid social budgets, performance delivery, forecasting, and profitability
• Establish and evolve paid social processes and best practices using tools like Asana and Qontrol
• Partner with Client Partners and activation teams to deliver cohesive strategies and approve content for deliverables
• Act as the primary escalation point for paid social within your portfolio
• Build, develop, and lead high-performing teams through onboarding, coaching, and effective delegation

Requirements

• Minimum of 5 years of experience in paid social advertising
• Minimum of 3 years of experience in client-facing strategic advisor roles
• Mandatory B2B experience
• Proven track record managing and scaling paid social for enterprise-level accounts
• Deep proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Reddit
• Strong analytical skills to interpret performance data and provide actionable recommendations
• Experience leading, managing, and developing teams with a focus on mentorship
• Excellent communication and interpersonal skills to influence clients and internal partners

About the Company

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for global brands. As a B Corp-certified company, DEPT® focuses on purpose-driven work with a team of over 2,500 specialists across 30+ locations worldwide.