Associate Director, Paid Media Planning

Responsibilities

• Develop media plans and recommendations for a range of assigned clients by translating strategic visions into media objectives
• Analyze ongoing and historical performance data to identify opportunities for improvement and drive optimization
• Maintain a strong POV on measurement, attribution, and conversion tracking
• Lead client-facing interactions to deliver media strategies and provide context for tactical plans
• Work collaboratively with internal teams including planners, strategists, account directors, and designers
• Stay updated on digital media trends through media partner relationships and R&D projects
• Serve as a mentor and thought leader by training colleagues and participating in industry panels

Requirements

• 6-8 years of experience in cross-channel media planning (digital and traditional)
• Proven track record of managing large-scale, multi-channel media campaigns
• Deep understanding of media strategy, planning, campaign management, and analysis tools
• Ability to manage multiple clients and projects on time and within budget
• Exceptional attention to detail regarding budgeting, pacing, and spend tracking
• Strong problem-solving skills and ability to adapt to new situations

Benefits

• Unlimited time-off
• $1,250 annual professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage (fertility, surrogacy, adoption)
• 401K with employer match
• 12-week fully-paid parental leave
• Remote work flexibility

About the Company

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. We work with organizations ranging from AARP and Doctors Without Borders to major brands to transform how they raise money, influence policy, and grow communities.