Associate Director of Admissions Marketing

Responsibilities

• Lead the strategy and execution of marketing efforts to support enrollment and attract prospective students.
• Develop and implement integrated, audience-driven marketing initiatives to engage and convert prospects.
• Partner with Enrollment Management to align marketing strategies with recruitment goals and institutional priorities.
• Serve as the primary marketing lead for admissions, translating goals into targeted campaigns across digital and traditional channels.
• Coordinate across various colleges and schools to ensure consistency and effectiveness in recruitment marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–7 years of experience in a marketing or communications role.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Strong writing and messaging skills for both digital and print channels.
• Experience with digital marketing, including paid media, email marketing, and web content.
• Strong analytical skills and the ability to interpret performance data.
• Highly organized with the ability to manage multiple projects and deadlines in a decentralized organization.

Preferred Qualifications

• Experience working in higher education, enrollment marketing, or a related field.
• Experience with CRM systems (e.g., Salesforce, TargetX) and marketing automation platforms.
• Familiarity with prospect search tools and vendors (e.g., Encoura) and experience supporting name buys or list acquisition strategies.

Benefits

• Tuition benefits for employees and dependents.
• Comprehensive insurance coverage including medical, dental, vision, life insurance, and disability.
• Retirement plan options.

About the Company

The University of Maine is a Carnegie R1 top-tier research institution and the flagship institution of the University of Maine System. Located in Orono, ME, UMaine is dedicated to providing excellent teaching, research, and service for Maine, the nation, and the world.