Associate Director - Media Planning

Responsibilities

• Independently manage the planning, execution, and optimization of digital media campaigns across various channels to drive installs, engagement, and revenue.
• Develop strategic media plans that differentiate between awareness and lower-funnel conversion objectives.
• Utilize 1st party and 3rd party data sources for audience research and analytics.
• Apply a strong measurement mindset to assess campaign performance and channel-level incrementality using tools like Advertising Data Hub (ADH).
• Analyze performance metrics to provide actionable insights and prepare regular reports for stakeholders.
• Oversee campaign launches using tracking tools and ensure accuracy through QA of media plan setups.
• Manage accurate forecasts, media plans, and all key planning documentation.
• Lead, motivate, and coach junior team members through the performance development and review process.

Requirements

• 7+ years of experience in digital media and performance planning, specifically handling app-based performance clients.
• Proven experience in team handling and managing junior staff.
• Deep knowledge of B2C platforms, 1P data, DMP sources, and DSP partners.
• Proficiency across search (SEM), app campaigns, social, display, video, and programmatic media.
• Hands-on experience with Google Ads (SEM, YouTube, and App campaigns).
• Experience using Media Research Tools such as Comscore, GWI, TGI, or YouGov.
• Strong communication and presentation skills with the ability to meet investment return forecasts.
• Excellent organizational skills with the ability to prioritize and multitask in a deadline-driven environment.

Benefits

• Competitive medical, vision, dental, and group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Access to global WPP Media & WPP networks for professional growth and learning.
• Employee resource groups and frequent in-office community events.
• Preferential partner discounts.

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Powered by WPP Open, we help the world’s leading brands navigate change, capture opportunity, and deliver transformational growth through trusted data and intelligence.