Associate Director, Marketing Technology

Responsibilities

• Define and execute a global MarTech roadmap aligned with firmwide business goals and client engagement priorities.
• Oversee all marketing systems, including CRM, CMS, marketing automation, analytics, and digital asset management.
• Lead platform evaluation, selection, and implementation, ensuring integration with firmwide IT systems.
• Champion the firm’s innovation agenda by introducing AI-powered and data-driven solutions to enhance productivity.
• Activate multi-channel marketing campaigns through advanced automation, personalization, and segmentation.
• Establish frameworks for performance tracking and ROI visualization using tools like Power BI, Tableau, or GA4.
• Govern adherence to global data privacy and compliance standards, including GDPR and CCPA.
• Manage vendor relationships, RFP processes, and technology budgets.
• Build and mentor a scalable global MarTech team, fostering a culture of innovation and accountability.

Requirements

• 15+ years of experience leading marketing technology or digital transformation in a global, B2B, or professional services environment.
• Deep expertise in MarTech architecture, specifically with CRM (InterAction), CMS (WordPress), and marketing automation platforms.
• Strong proficiency in data ecosystems, APIs, and analytics tools (Power BI, Tableau, GA4).
• Proven track record in project and change management, leading complex implementations across partnership-based organizations.
• Comprehensive knowledge of global data privacy, security, and compliance standards (GDPR, CCPA).
• Demonstrated experience in vendor management, budget oversight, and leading RFP processes.
• Exceptional leadership skills with experience recruiting and managing high-performing technical teams.

Benefits

• Competitive annual compensation range of $250,000 – $275,000.
• Comprehensive health care and retirement benefits.
• Paid time off, including vacation and sick time.
• Parental leave and basic life insurance.
• Flexible Spending Accounts and discretionary, performance-based bonuses.

About the Company

Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes.