Associate Director, Loyalty Marketing & CRM

Responsibilities

• Lead the development and execution of the Loyalty Marketing and CRM strategy to drive member acquisition and engagement.
• Manage the Loyalty Marketing & Communications calendar, including campaigns, CRM, social media, and PR initiatives.
• Develop and manage loyalty promotions and member engagement initiatives across global and regional markets for B2C and B2B segments.
• Drive member activation and retention through targeted communications, lifecycle marketing, and segmentation.
• Lead the Loyalty social media strategy and PR initiatives to increase program awareness and relevance.
• Collaborate with Loyalty Partnerships, Analytics, Digital, and regional teams to optimize campaign performance.
• Track and report on the program’s overall health and key performance indicators (KPIs).

Requirements

• Bachelor’s Degree in Marketing, Economics, or Hotel Management (MBA preferred).
• 6–8+ years of experience in marketing, digital, loyalty engagement, or CRM.
• Proven experience with CRM and marketing automation platforms.
• Experience managing multi-channel marketing campaigns across various markets.
• Experience with social media strategy and PR coordination.
• Strong analytical capabilities and understanding of loyalty economics and customer lifecycle marketing.
• Excellent communication, presentation, and stakeholder management skills.

Benefits

• Up to 53% off stays as a Team Member at over 1,500 Radisson Hotels worldwide.
• Guaranteed minimum of 30% off for Friends & Family.
• Exclusive discounts on breakfast, food & beverage, spa, and more.
• Opportunities for professional growth, learning, and career development.
• An inclusive and diverse workplace culture.

About the Company

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands and more than 1,500 hotels in operation and under development in over 95 countries. Our brand promise is "Every Moment Matters" with a signature "Yes I Can!" service ethos.