Associate Director, Integrated Planning & Strategy

Responsibilities

• Architect full-funnel ecosystems integrating paid, owned, earned, and shared touchpoints
• Partner with clients as a strategic growth advisor to identify business challenges and opportunities
• Define end-to-end connection strategies grounded in audience, cultural, and behavioral insights
• Orchestrate the interplay between brand building and performance marketing
• Lead cross-functional teams including Strategy, Creative, Media, Data, and Technology
• Translate data and insights into actionable frameworks for senior stakeholders
• Establish holistic measurement approaches to connect engagement with business outcomes
• Drive innovation in audience connection frameworks and tools
• Lead new business efforts and thought leadership
• Mentor and elevate a team of strategists

Requirements

• 5-7 years of experience in omni-channel media strategy and planning
• Proven track record of leading large-scale accounts
• Experience in Connections Planning or Integrated Marketing Communications (IMC)
• Expert-level proficiency with media research tools such as GWI, MRI, ComScore, or Pathmatics
• Demonstrated success in managing 360-degree sponsorship or tentpole campaigns
• Strong leadership presence with ability to influence senior clients
• Data-driven mindset paired with creative intuition
• Experience managing and growing direct reports

About the Company

DEPT® is a Growth Invention company operating at the intersection of technology and marketing. With over 4,000 specialists, they deliver growth across Brand & Media, Experience, Commerce, CRM, and Technology & Data for clients including Google, Lufthansa, Coach, eBay, and OpenAI.