Associate Director, Influencer & Content Strategy

Responsibilities

• Build and evolve influencer strategies grounded in emerging cultural trends for a prestige beauty brand in APAC.
• Define optimal creator mixes based on relevance, content style, and audience behavior.
• Develop social-first, creator-native creative frameworks for TikTok, Instagram, and YouTube.
• Translate trending formats into repeatable, scalable content systems.
• Connect influencer activity and content performance to business outcomes such as traffic, search, and conversions.
• Act as a strategic voice for the client, providing opinionated, data-backed recommendations on brand presence in culture.
• Partner with media teams to ensure creative is optimized for distribution and performance.

Requirements

• 6–8 years of experience in influencer marketing and social content strategy.
• Deep, current knowledge of TikTok, Instagram, and YouTube ecosystems and formats.
• Proven ability to connect content decisions to tangible business outcomes and performance data.
• Strong stakeholder management skills with the ability to present confidently to senior clients.
• A natural instinct for identifying creators and cultural trends.

Preferred Qualifications

• Background working within the beauty, lifestyle, or DTC categories.
• Experience working alongside performance media teams.
• Understanding of attribution, incrementality, and full-funnel marketing impact.
• Experience working on US market campaigns.

Benefits

• Competitive medical, vision, dental, and group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Access to global WPP Media & WPP networks for professional growth and learning.
• Employee resource groups and frequent in-office community events.
• Preferential partner discounts.

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Powered by WPP Open, we help the world’s leading brands navigate change, capture opportunity, and deliver transformational growth through cutting-edge intelligence and world-class partnerships.