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Posted 17 hours ago
Associate Director, Growth Analytics
MediabrandsAssociate Director, Growth Analytics
Perks & benefits
Medical InsuranceHealth InsurancePaid LeaveFamily Medical Insurance
Requirements
5+ years marketing/digital analytics experience, Website performance expertise, Knowledge of digital marketing technologies, Paid media landscape understanding
Skills
SQLData Analysis
About the role
Responsibilities
- Develop client-specific measurement plans
- Manage day-to-day analytics requirements and workflow
- Present actionable insights and recommendations to clients
- Advise clients on emerging measurement methodologies like digital optimization and cross-channel attribution
- Guide junior team members on data storytelling and narratives
- Collaborate internally across strategy, communications design, and partnerships
- Identify opportunities to support client needs through Client Advice & Management
Requirements
- 5+ years of experience in marketing or digital analytics
- Expertise in website performance analytics
- Strong knowledge of digital marketing technologies (ad servers, site-traffic partners, ad verification)
- Deep understanding of the paid media landscape
- Ability to communicate complex concepts to diverse audiences
Preferred Qualifications
- Knowledge of SQL
- Experience with industry tools such as Simmons, MRI, Nielsen, ComScore, or Kantar
- Experience with digital ad servers (DART, Atlas) or website analytics (Omniture, Web Trends)
- Proven ability to manage direct reports and delegate tasks
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance and disability
- Employee discount and stock purchase programs
- Paid family benefits
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Mediabrands · New York
