Associate Director, Graduate Enrollment Marketing

Responsibilities

• Lead the development and execution of a comprehensive graduate recruitment marketing strategy to increase visibility and support enrollment goals.
• Drive the implementation of an institution-wide graduate recruitment marketing plan, creating a sustainable framework for the university.
• Serve as the primary liaison with external marketing and research agencies to guide market research and campaign asset creation.
• Plan, launch, and manage paid media campaigns across digital platforms including Google, LinkedIn, and Meta to drive lead generation.
• Manage organic marketing initiatives across web, email, and print, including SEO strategies and website user journey optimization.
• Utilize enrollment data and market insights to inform audience segmentation, messaging, and budget allocation.
• Develop and manage sophisticated audience segmentation and personalized communication flows within the Slate CRM system.
• Collaborate with academic Colleges and Departments to ensure alignment with centralized marketing strategies and branding standards.
• Establish and report on key performance indicators (KPIs) to provide data-driven insights to leadership.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 8-10 years of progressive marketing experience with a focus on strategic development and digital execution.
• Proven experience utilizing CRM systems (Slate preferred) for audience segmentation and campaign execution.
• Expertise in audience segmentation and multi-channel campaign management.
• Successful completion of a pre-employment background check.

Preferred Qualifications

• Master's degree in a relevant field.
• Dedicated experience in higher education graduate enrollment marketing.

Benefits

• Comprehensive medical, prescription, dental, and vision insurance.
• Generous retirement savings program with employer contributions.
• Tuition benefits and ample paid time off.
• Access to fitness center facilities and a Family Concierge Team.
• Free Pittsburgh Regional Transit bus pass.

About the Company

Carnegie Mellon University is a private, global research university that stands among the world’s most renowned education institutions. We are a community of innovators, dreamers, and difference-makers dedicated to inventing the future through groundbreaking research and hands-on learning.