Associate Director, Global GP Channel Recruitment & Onboarding

Responsibilities

• Lead the development of global GP clinic segmentation to define clear priorities and ensure consistent use across regions.
• Identify core GP insights to inform a strong, cohesive Align value proposition.
• Design and develop large-scale global GP recruitment campaigns, including messaging frameworks and scalable toolkits.
• Establish Align’s extended positioning toward broader oral health within the GP market.
• Scale Lab Marketing activities for the GP channel in collaboration with regional and commercial teams.
• Optimize the onboarding journey for new GP customers by consolidating relevant content and enablement tools.
• Partner with Clinical Education and Commercial Excellence teams to align onboarding content and training milestones.
• Track and analyze performance metrics across recruitment and onboarding initiatives to refine programs.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field (MBA preferred).
• 8–10+ years of progressive experience in global or regional marketing roles.
• Experience in medical devices, healthcare, dental, or life sciences industries.
• Demonstrated expertise in customer segmentation, value propositions, and go-to-market strategies.
• Proven track record of leading and scaling global marketing or recruitment campaigns.
• Strong ability to collaborate cross-functionally in complex, matrixed global organizations.
• Excellent written and verbal communication skills with the ability to influence senior stakeholders.
• Fluency in English is required.

Preferred Qualifications

• Experience with professional B2B audience marketing (clinicians or GPs).
• Familiarity with customer journey mapping and lifecycle marketing optimization.
• Experience working across diverse global regions and cultures.

Benefits

• Health and well-being programs.
• Employee-exclusive discounts on Invisalign products.
• Continuous learning opportunities and individual development support.
• An inclusive, global workplace culture.

About the Company

Align Technology is a global community of game-changers dedicated to transforming smiles and changing lives. We are driven by our core values of agility, customer focus, and accountability, fostering a culture where thinking differently is celebrated.