Associate Director, Enterprise Marketing

Responsibilities

• Architect and own the end-to-end upmarket marketing motion for North America, designing a 0-to-1 enterprise marketing playbook.
• Design, launch, and scale an ABM program across priority upmarket accounts using advanced segmentation and multi-channel orchestration.
• Build and own a tiered event and field marketing portfolio, ranging from flagship industry events to curated executive programs like CFO Roundtables.
• Partner closely with Enterprise Sales and SDR leadership to orchestrate pipeline motions, including SDR cadences and lead-routing strategies.
• Own enterprise pipeline and revenue targets, defining KPIs and building dashboards to measure program impact and ROI.
• Act as a senior cross-functional leader to codify best practices and scale successful enterprise motions globally.

Requirements

• 10+ years of B2B marketing experience, specifically within enterprise or upmarket segments at high-growth SaaS, fintech, or payments companies.
• Proven 0-to-1 upmarket mastery with direct accountability for driving pipeline and revenue outcomes.
• Deep, hands-on experience architecting and running multi-channel ABM programs targeting high-value accounts.
• Strong track record of designing and executing tiered field and event marketing portfolios.
• Demonstrated ability to partner with Sales and SDR teams to align on shared pipeline and conversion goals.
• High analytical and operational rigor with proficiency in Salesforce and marketing performance data.
• Ability to operate in a fast-paced, ambiguous environment with a builder mindset.

Preferred Qualifications

• Experience in a global fintech or financial infrastructure environment navigating complex buyer groups (CFO, Treasury, etc.).
• Prior ownership of executive communities or advisory programs such as customer advisory boards.
• Demonstrated success integrating ABM, field, and lifecycle marketing into a cohesive account-centric strategy.
• Fluency with modern marketing stacks, including Demandbase, Marketo, and event management tools.

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Qantas—to manage business accounts, payments, spend management, and treasury at a global scale. Valued at US$8 billion, we are building the future of global banking.