Associate Director - Creative

Responsibilities

• Decode client briefs to translate them into culturally resonant, creator-led content solutions that drive measurable impact across the marketing funnel.
• Identify and leverage emerging trends on Instagram, YouTube, and other social platforms to build proactive brand ideas.
• Architect end-to-end brand solutions, including influencer strategies, social-first IPs, and platform-native branded content.
• Build compelling, narrative-driven presentations and lead client pitches with creative authority.
• Partner with sales, strategy, and data teams to package raw ideas into high-impact, sellable solutions.

Requirements

• 8+ years of experience in brand solutions, creative strategy, or content planning within a digital media or content agency environment.
• Deep fluency with Instagram, YouTube Shorts, and current creator culture.
• Strong understanding of influencer marketing, including creator-audience trust and the economics of the creator economy.
• Exceptional deckbuilding and presentation skills with the ability to structure a narrative and lead a room.
• Proven ability to connect high-level brand objectives with specific, actionable content ideas.

Benefits

• Competitive medical, vision, dental, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Access to global WPP Media and WPP networks for professional growth and learning.
• Inclusive culture with various employee resource groups and frequent team events.
• Preferential partner discounts.

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As part of the global WPP creative transformation company, we use the power of creativity to build better futures for our people, clients, and communities.