Associate Director - Content

Responsibilities

• Drive data-backed content strategies for leading FMCG brands by refining data into actionable intelligence.
• Create social-first work rooted in culture to meet brand goals and drive creative excellence.
• Analyze campaign performance to create informed learning paths for future marketing efforts.
• Lead the thinking behind big campaign ideas using consumer understanding and strategic narratives.
• Present analysis and strategic inputs to both internal content teams and external clients.
• Manage the end-to-end process of decoding briefs, setting up structures, and delivering recommendations.

Requirements

• 5-6 years of experience in Brand Strategy or Communication Strategy.
• High proficiency in social listening tools such as Brandwatch or Meltwater.
• Experience working with survey tools like TGI.
• Proficiency in Canva and Microsoft Office (PowerPoint, Word, and Excel).
• Strong ability to distill primary and secondary data into creative, actionable insights.
• Excellent written and verbal communication skills with strong presentation abilities.
• Ability to work effectively in cross-functional teams within a fast-paced, high-pressure environment.

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Access to global WPP Media and WPP networks for professional growth.
• Preferential partner discounts and frequent team-building events.

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As part of the global WPP creative transformation company, we help the world’s leading brands navigate change and deliver transformational growth through a pioneering agentic marketing platform.