Associate Director, Business Analytics

Responsibilities

• Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client
• Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs
• Lead analytics discussions focused on campaign performance, optimization, and audience insights
• Develop and maintain integrated measurement plans across HCP and DTC campaigns
• Manage day-to-day analytics workflows, including dashboards, campaign reporting, and QBR materials
• Translate campaign and audience data into actionable insights and recommendations
• Stay informed on emerging measurement methodologies like attribution, incrementality testing, and omnichannel analytics
• Collaborate with Audience Strategy, Data Science, and Investment teams to align analytics with media strategy

Requirements

• 5+ years of experience in analytics, marketing science, media analytics, or business intelligence
• Strong understanding of HCP media ecosystems and DTC / patient engagement analytics
• Experience developing campaign analytics frameworks, dashboards, and measurement plans
• Familiarity with attribution methodologies and digital optimization frameworks
• Proficiency with Tableau or BI platforms
• SQL knowledge preferred
• Strong analytical, communication, and presentation skills

Preferred Qualifications

• Healthcare or pharma analytics experience
• Experience working in cross-functional client environments
• Knowledge of healthcare data ecosystems