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Posted 19 hours ago
Associate Director, Business Analytics
MediabrandsAssociate Director, Business Analytics
Perks & benefits
Medical InsuranceHealth InsurancePaid LeaveFamily Medical Insurance
Requirements
5-7 years data/analytics experience, University degree, Marketing analytics expertise, Leadership experience, Client relationship management
Skills
marketing analyticsData AnalyticsMedia Planning
About the role
Responsibilities
- Build and develop a deep understanding of client strategic issues and competitive positioning
- Ensure analytics efforts lead to clear, compelling, and actionable insights
- Participate in measurement plan development and execution
- Lead, mentor, and train analysts and managers
- Present reports and POVs to clients regularly
- Design tests to measure the incremental impact of media on business outcomes
- Partner with Planning and Investment teams on budget setting and media plan development
Requirements
- 5-7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
- University degree
- Industry knowledge in marketing analytics and data
- Experience in integrated marketing, media, customer journey development, budgeting, and ROI development
- Demonstrated knowledge in audience-based marketing and data-driven advertising
- Proven leadership ability and strong client relationship experience
- Strong communication and presentation skills
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance and disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
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Mediabrands · New York
