Associate Director, Business Analytics

Responsibilities

• Build and develop a deep understanding of client strategic issues and competitive positioning
• Ensure analytics efforts lead to clear, compelling, and actionable insights
• Participate in measurement plan development and execution
• Recommend and implement research for consumer insight gathering
• Lead, mentor, and train analysts and managers
• Present reports and POVs to clients regularly
• Design tests to measure the incremental impact of media on business outcomes
• Partner with Planning and Investment teams on budget setting and media plan development

Requirements

• 5-7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
• University degree
• Industry knowledge in marketing analytics and data
• Experience in integrated marketing, media, customer journey development, budgeting, and ROI development
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Proven leadership ability and strong client relationship experience
• Strong communication and presentation skills
• Ability to work in ambiguous situations

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the Company

The Business Analytics team is pivotal in the delivery of modern agency services, working tightly integrated with planning and investment teams to exceed client business goals.