Associate Director, Audience Planning

Responsibilities

• Develop audience insights, segmentation, and architecture to support growth strategies
• Evaluate and select relevant data sources and technology partners including CRM and CDP
• Build and activate audiences across various platforms
• Monitor and analyze campaign performance data to recommend optimizations
• Develop first-party data acquisition strategies and future-proof business models against tracking shifts
• Collaborate cross-functionally with creative, activation, and analytics teams

Requirements

• 5 to 8 years of experience in audience and data strategy within marketing or media
• Hands-on experience with third-party audience research tools and platform audience setup
• In-depth knowledge of digital data technologies including data lakes, data clean rooms, and identity solutions
• Proven experience in advanced audience analytics and segmentation
• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, or a related field
• Strong analytical, critical thinking, and problem-solving skills

Preferred Qualifications

• Experience working with Customer Data Platforms (CDP) such as Salesforce
• Ability to thrive in fast-paced, deadline-driven environments
• Growth mindset with a highly collaborative partnership approach

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.