Associate Director, Analytics

Responsibilities

• Build and apply marketing objectives to support Account teams with measurement and testing plans
• Lead the creation of robust campaign reviews and actionable insights to improve marketing effectiveness
• Develop measurement frameworks and design experiments focusing on brand and conversion lift studies
• Build trusted relationships with senior client marketing, analytics, and data leads
• Manage relationships with data engineering teams and set automation strategies
• Support commercial health by scoping high-value analytics projects and participating in new business pitches
• Translate complex data concepts for stakeholders and contribute to company data strategy

Requirements

• Degree in a quantitative field such as Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science
• Experience in analytics, measurement, data science, or a related field
• Knowledge of media campaign measurement via Meta/Google, including brand and conversion lift studies
• Strong understanding of statistics including hypothesis testing, descriptive statistics, and distribution theory
• Proficiency in SQL and R/Python (including pandas, numpy, scipy, and matplotlib)
• Experience with advanced measurement tools such as MMM, MTA, Sales Lift, and Brand Studies
• Ability to project manage analytics projects using tools like Jira or Trello
• Experience in mentorship and management

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.