Associate Brand Manager

Responsibilities

• Develop assignment briefs and brand strategy for new launches and menu programs
• Lead go-to-market planning and 360 execution for new product launches
• Manage relationships with internal Creative teams and agency partners
• Collaborate with Culinary, Supply Chain, Operations, and Finance on menu innovation
• Support annual marketing calendar management and performance reporting
• Own product financials and manage program budgets, POs, and reconciliation
• Manage cross-functional communications and project timelines

Requirements

• Bachelor's Degree in Marketing or related field
• 3-4 years of experience in Brand Management or similar Marketing role
• Proven project management skills and experience owning cross-functional workstreams
• Experience using consumer insights and data to drive decision-making
• Proficiency with data analytics and product financials
• Knowledge of AI tools for workflow optimization

Benefits

• Highly competitive pay + bonus plan
• Medical, Dental, and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• Career development opportunities

About the Company

Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities.