Associate Brand Manager

Responsibilities

• Develop expertise in global brand strategy, product innovation, and storytelling
• Partner with cross-functional teams to execute key brand initiatives
• Leverage consumer insights to drive product innovations and meet financial metrics
• Evolve consumer research into concise, insight-based stories for regional marketing and sales
• Assist in the development of go-to-market product strategies and asset development

Requirements

• 3 years of experience in consumer goods marketing or a related field
• Bachelor’s degree in Marketing, Business, Strategy, or a related discipline
• Experience with global product development, marketing processes, and brand strategy
• Strong analytical and creative skills
• Excellent communication and storytelling abilities

Preferred Qualifications

• MBA degree

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

About the Company

Hasbro connects generations through the thrill of play and the power of storytelling, bringing joy to millions of families through iconic brands like Clue, Candy Land, and Twister.