Associate Audience Editor, Video

Responsibilities

• Support video rollout plans across on-site and off-platform channels, coordinating with journalists and producers to support visual investigations and multimedia stories.
• Optimize headlines, descriptions, and metadata to enhance searchability and discovery while maintaining editorial integrity.
• Implement social distribution plans to maximize the reach and impact of video journalism.
• Work on coverage plans for tentpole events and collaborate with search, social, community, and newsletter teams.
• Track and analyze competitors' video performance to identify insights and benchmark the company's approach.
• Partner with the Editor, Video Audience to analyze data and deliver actionable daily, weekly, and monthly reports.
• Collaborate with the Operations Director to identify video projects for award submissions.

Requirements

• Previous experience in journalism or with a media company.
• Proven track record in audience engagement.
• Demonstrated understanding of mainstream and emerging social video platforms (e.g., YouTube, TikTok).
• Strong project management skills.
• Ability to interpret video data into actionable feedback.
• Commitment to The New York Times mission and values.

Preferred Qualifications

• Ability to write in an engaging, smart tone that feels native to social media.
• Strong editorial judgment and comfort with experimentation.
• Experience with project management tools such as Airtable or Google Suite.
• Experience running a social media account with an emphasis on video publishing.
• Experience working cross-functionally across multiple departments.

About the Company

The mission of The New York Times is to seek the truth and help people understand the world. We are a world-renowned newsroom dedicated to independent journalism, focusing on how our readers experience our work across print, audio, and digital platforms.