Assistant Vice President - Events and Experience

Responsibilities

• Develop and lead the strategic events and experiences plan for Aldar Development, ensuring alignment with business objectives and project launches.
• Drive the planning, governance, and execution of high-impact events, activations, and customer experiences to strengthen brand equity.
• Manage the complete event lifecycle, including concept development, budgeting, procurement, production, and post-event evaluation.
• Oversee annual event budgets and individual project budgets to ensure efficient resource utilization and maximum ROI.
• Lead the appointment and performance management of event agencies, production companies, and external suppliers.
• Collaborate with cross-functional teams including Marketing, Sales, Communications, and Finance to ensure integrated project delivery.
• Establish project governance frameworks, risk registers, and contingency plans to ensure operational excellence.
• Lead, coach, and develop the Events team to promote a high-performance culture and continuous improvement.

Requirements

• 10–12 years of progressive experience in Events, Experiential Marketing, or Brand Activations.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Strong commercial and financial acumen with experience managing large-scale budgets.
• Expertise in large-scale event planning, project management, and operational execution.
• Proven agency and vendor management skills, including negotiation and procurement.
• Strong stakeholder management skills with the ability to influence senior leadership.

Preferred Qualifications

• Experience in Real Estate, Hospitality, Destination Management, or Luxury Lifestyle sectors.
• Master's Degree in a relevant field.
• Professional certifications such as PMP, CMP, or other Event Management credentials.

About the Company

Aldar Properties PJSC is a leading real estate developer based in Abu Dhabi, dedicated to creating high-quality living, working, and leisure spaces that drive value for customers and stakeholders.