Assistant Store Manager

Responsibilities

• Support the Store Manager in delivering category performance and achieving sales goals
• Supervise, coach, and develop the sales team to deliver consistently elevated customer experiences
• Provide real-time, constructive performance coaching aligned to Burberry Behaviours
• Lead by example on the shop floor, inspiring confidence, client focus, and pride in craft
• Contribute to daily operational excellence, ensuring brand standards are upheld at all times
• Act as a trusted partner to the Store Manager to support a positive and inclusive team culture

Requirements

• Experience in a supervisory or assistant management role within premium or luxury retail
• A people-centred leadership style with a passion for developing others through coaching
• Strong commercial awareness and the ability to translate sales goals into team actions
• Ability to remain calm and confident when making decisions in a fast-paced environment
• A genuine passion for customer experience, craftsmanship, and brand storytelling

About the Company

Burberry is a global luxury brand that believes creativity opens spaces. Since its founding in 1856, Burberry has aimed to unlock the power of imagination to push boundaries and open new possibilities for its people, customers, and communities. We are committed to being a force for good, creating the next generation of sustainable luxury and championing our communities.