Assistant Sales Manager - MINI

Responsibilities

• Support New and Used Car Sales Managers in achieving volume, profit, and F&I targets
• Monitor and manage Retail Managers' performance through coaching, feedback, and 1-2-1s
• Implement and control key targets, including the Sales Enquiry Management Process
• Develop the sales team in Keyloop Drive and other systems to ensure effective customer follow-up
• Maintain expert product and competitor knowledge to support the team in delivering advice
• Oversee accurate reporting of sales activities and ensure precise completion of financial documentation
• Manage external platforms and support tactical pricing strategies for marketing campaigns

Requirements

• Strong selling and negotiation skills with proven customer-facing experience
• Experience in an automotive Sales Manager, Retail Manager, or Business Manager role preferred
• Full UK driving licence
• Proven leadership capability with experience motivating and developing teams
• Experience in vehicle appraisal and identifying sales opportunities
• Excellent organisational skills with high attention to detail
• High levels of energy, professionalism, and a self-motivated attitude

Benefits

• Competitive package with access to an exclusive, tax-efficient company car scheme
• Generous pension scheme with up to 16% employer contribution
• 25 days’ holiday plus 8 bank holidays
• Training courses at a dedicated BMW training centre
• Life Assurance and Employee Assistance Programme
• Preferential rates on various products, services, and BMW/MINI products

About the Company

BMW Group Park Lane is a flagship BMW Retail showroom. The BMW Group invests in its employees and boasts a positive, supportive culture and flexible working environment, offering long-term opportunities for growth and development locally, nationally, and internationally.