M
Posted 21 hours ago
Assistant Performance Marketing Manager
Maino.aiAssistant Performance Marketing Manager
Requirements
3+ years experience, Analytical skills, MS Excel proficiency, Knowledge of CAC, LTV, and ROAS
Skills
Google AdsFacebook AdsData Analysis
About the role
Responsibilities
- Plan and execute digital marketing campaigns across paid channels including Google AdWords, Facebook, Instagram, and Amazon Ads
- Monitor and analyze campaign performance data to identify trends and optimization recommendations
- Understand key KPIs such as CAC, LTV, Retention, and ROAS across different business verticals
- Design, conceptualize, and coordinate with the creative team to develop campaigns based on consumer and business insights
- Perform root-cause analysis of data trends to identify corrections or product enhancements
- Design experiments to establish attribution for high-reach channels like programmatic and YouTube
- Conduct multivariate testing across marketing channels to assess advertising spend impact
- Work with the team to create reports and presentations for key stakeholders
Requirements
- 3+ years of experience in performance marketing
- Strong analytical skills with a data-driven approach to problem-solving
- Proficiency in MS Excel
- Deep interest in internet mechanics and user consumption trends
- A knack for content, copywriting, and creative direction
About the Company
Maino.ai is focused on developing AI-driven solutions and assistant technologies.
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Maino.ai · Bengaluru