Assistant Marketing Manager

Responsibilities

• Strategize, plan, and execute comprehensive multi-channel B2B marketing campaigns (online and offline) to drive exhibition attendance.
• Create compelling content to enhance brand visibility and engage target audiences across multiple channels.
• Manage SEO/SEM strategies, including Google AdWords and Display Network, to optimize digital performance and ROI.
• Conduct market research to build quality databases, segment audiences, and provide competitive intelligence.
• Conceptualize and design marketing collaterals and oversee the production of both digital and print materials.
• Collaborate with Operations and Data Management teams to optimize visitor registration systems and event statistics.
• Manage onsite marketing operations, including live social media coverage, survey management, and visitor support.
• Build relationships with trade media, partners, and trade associations to extend promotional reach.

Requirements

• Bachelor’s Degree in Marketing, Mass Communications, or an equivalent professional degree.
• At least 5 years of experience in a senior marketing role.
• Proven expertise in B2B marketing and trend-driven content creation.
• Proficiency in MS Office (Word, Excel, PowerPoint, Access) and design tools like Canva.
• Excellent oral and written communication skills.
• Ability to multitask and deliver high-quality work within tight deadlines.

Benefits

• Career development through bespoke training, mentoring, and access to LinkedIn Learning.
• Flexible working options, including the ability to work from almost anywhere for up to four weeks a year.
• Comprehensive wellbeing support, including mental health first aiders and EAP assistance.
• A diverse and inclusive culture with various social networks and charity initiatives.
• Financial perks including a ShareMatch scheme and a flexible range of personal benefits.

About the Company

Informa Markets, a division of Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events across 14 specialist markets, providing year-round online platforms and data that support the flow of knowledge and transactions worldwide.