Posted 6 hours ago
Assistant Manager, Marketing Communication (Events and Partnership)
MyTOWN Shopping CentreAssistant Manager, Marketing Communication (Events and Partnership)
Requirements
6+ years marketing experience, Bachelor's Degree in Marketing or related field, Fluent in English and Bahasa Malaysia, Experience in budget management and ROI analysis
Skills
MarketingEvent ManagementBrand Management
About the role
Responsibilities
- Oversee execution of integrated marketing campaigns to drive visibility and shopper footfall
- Manage brand and content strategy to ensure consistent narrative across all platforms
- Handle crisis communication messaging and assist with press and media relations
- Oversee on-ground thematic events, activations, and experiential marketing
- Monitor campaign performance and deliver actionable reports using data analytics
- Drive tenant participation and build strategic partnerships with corporations and community bodies
- Manage division budget, ensuring efficient utilization and ROI tracking
- Mentor a team of marketing generalists and graphic designers
Requirements
- Minimum 6 years of marketing experience
- Bachelor's Degree in Marketing, Business, Advertising, PR, or Communications
- Strong understanding of customer experience, digital, and experiential marketing
- Expertise in financial planning, budgeting, and marketing ROI analysis
- Proficiency in project management and crisis/conflict management
- Fluent in English and Bahasa Malaysia with strong public speaking skills
About the Company
MyTOWN Shopping Centre is a super-regional shopping destination in Kuala Lumpur, anchored by IKEA, offering a vibrant mix of over 400 stores, dining, and entertainment options.
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Get started — it's freeAssistant Manager, Marketing Communication (Events and Partnership)
MyTOWN Shopping Centre · Kuala Lumpur
