Assistant Manager Consumer Experience & Retention

Responsibilities

• Drive CRM strategy for PUMA.com and the mobile app across channels including Email, Web & Mobile Push, WhatsApp, and SMS/RCS.
• Own end-to-end CRM campaign planning, execution, tracking, and performance analysis to boost engagement and revenue.
• Manage the CRM calendar in alignment with product launches, sale events, and brand moments.
• Monitor CRM funnel health and conduct A/B testing on messaging, segmentation, and timing to optimize effectiveness.
• Build and optimize customer lifecycle journeys and automated personalizations.
• Derive actionable consumer and brand insights from CRM data to influence broader CX strategy.
• Collaborate with cross-functional teams including Marketing, Tech Ops, and Data Science to align CRM initiatives with business goals.

Requirements

• Data proficiency with the ability to navigate dashboards and use Excel or BI tools.
• Strategic mindset with the ability to translate raw data into actionable business insights.
• Operational excellence with strong attention to detail and process discipline in campaign execution.
• Strong stakeholder management and interpersonal skills for highly cross-functional collaboration.
• Understanding of business metrics, consumer cohorts, and campaign performance.

Preferred Qualifications

• Experience working with CRM and analytics tools such as Clevertap, Branch, Google Analytics, or Salesforce.

About the Company

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. Operating in over 120 countries, PUMA is dedicated to innovation, iconic design, and pushing the boundaries of both sport and culture.