Assistant Manager - Brand & Content

Responsibilities

• Serve as the primary custodian of the brand’s voice, ensuring all external communications project professional authority.
• Develop and enforce brand guidelines across all touchpoints to ensure consistency in messaging and visual alignment.
• Interview subject matter experts and engineers to write compelling, data-driven case studies.
• Lead copywriting and content strategy for website updates and redesigns to optimize user journeys.
• Draft whitepapers, service catalogues, and executive-level thought leadership pieces.
• Develop and execute a high-impact LinkedIn content strategy focused on B2B engagement and technical capabilities.
• Collaborate with visual designers, UI/UX experts, and video editors to ensure synergy between content and aesthetics.
• Manage project timelines for content deliverables and mentor junior creatives.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 3 to 5 years of experience in brand management, content strategy, or corporate communications.
• Experience working within software development services, IT consulting, or B2B technology environments.
• Proven ability to convert complex technical concepts into persuasive, business-focused narratives.
• Demonstrated experience writing case studies, website copy, and thought leadership.
• Strong knowledge of LinkedIn content strategy and digital brand-building for B2B audiences.

About the Company

Strategic Systems International provides custom software development services, helping businesses navigate digital transformation and product engineering through technical expertise and strategic delivery.