Assistant Director - Marketing (Banking)

Responsibilities

• Lead the end-to-end development and execution of integrated, multi-channel marketing activations aligned with Banking segment priorities.
• Own the content strategy, including activation narratives, content creation, and asset development.
• Partner with subject matter experts, solutions teams, and demand generation teams to support pipeline growth and revenue objectives.
• Translate complex banking, regulatory, and KYC concepts into clear, compelling, and customer-focused content.
• Oversee the briefing and development of marketing assets, ensuring all materials meet Moody’s brand standards.
• Leverage performance data and insights to optimize engagement and conversion outcomes.
• Manage multiple concurrent projects in a fast-paced, matrixed environment.

Requirements

• 5–7 years of experience in B2B marketing, with a specific focus on content ideation and development.
• Strong understanding of banking, including KYC, regulation, credit processes, risk, and compliance.
• Exceptional writing, editing, and storytelling skills for both long-form and short-form B2B content.
• Proven experience designing and executing multi-channel marketing campaigns across digital and traditional channels.
• Ability to communicate technical concepts to non-technical audiences.
• BA in Journalism, Finance, English, Communications, Marketing, or a related field.

Preferred Qualifications

• Experience working specifically within financial services or the banking industry.
• Advanced degree in a relevant field.
• Proficiency in using AI tools to streamline marketing processes and uncover insights.

About the Company

Moody's is a global leader in ratings and integrated risk assessment. We are transforming how the world sees risk by advancing AI to move from insight to action, helping our clients navigate uncertainty with clarity, speed, and confidence.