Assistant Director, Annual Giving

Responsibilities

• Lead the project management, execution, and evaluation of institution-wide annual giving initiatives, including digital and mail appeals.
• Manage and optimize online fundraising through Salesforce, ensuring strong donor experiences throughout the donor lifecycle.
• Draft and manage compelling donor-facing content across multiple channels, including email, social media, and direct mail.
• Design, implement, and manage the Student Ambassador Program to empower students as peer fundraisers and advocates.
• Partner with Advancement Operations to track, analyze, and report on annual giving and digital fundraising performance.
• Coordinate cross-functional teams and campus partners to ensure alignment with overall fundraising goals.

Requirements

• Bachelor’s degree in a relevant field or an equivalent combination of education and experience.
• Four years of experience in fundraising, annual giving, marketing, communications, or public relations.
• Proficiency in Salesforce (or similar CRM), marketing automation platforms like Pardot, and Microsoft Office.
• Strong skills in digital marketing, campaign execution, and data-driven strategy.
• Excellent written and verbal communication skills for mission-driven storytelling.
• Demonstrated ability to manage multiple priorities and lead student employees or volunteers.

Preferred Qualifications

• Certification in Marketing Cloud Account Engagement (formerly Pardot).
• Prior experience in higher education or nonprofit advancement functions.
• Experience supervising student employees, interns, or ambassador programs.
• Proficiency in Canva or Adobe Creative Suite for creating branded digital and print assets.

About the Company

Occidental College is a leading liberal arts institution located in Los Angeles, California, dedicated to fostering academic excellence and a diverse, inclusive community.