Assistant Area Sales Manager

Responsibilities

• Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer’s, Star Bazaar, and Lulu
• Drive achievement of sales KPIs including primary sales, secondary sales, range selling, visibility, and off-take growth
• Build and maintain strong relationships with category managers, buyers, distributors, and store teams
• Ensure effective execution of promotions, activations, visibility campaigns, and merchandising initiatives
• Drive distribution expansion and improve product availability across Modern Trade outlets in the assigned region
• Monitor stock availability, replenishment cycles, fill rates, and inventory health
• Conduct regular market visits to ensure execution excellence and identify growth opportunities
• Analyze sales performance and present account-level reviews to internal stakeholders
• Collaborate with supply chain, marketing, and finance teams to ensure seamless execution
• Track competitor activities, pricing, and market trends

Requirements

• 1-5 years of experience in Modern Trade within the Food or FMCG industry
• Strong understanding of Modern Trade operations and sales execution
• Prior experience handling Modern Trade chains in Andhra Pradesh is preferred
• Excellent communication, negotiation, and stakeholder management skills
• Proficiency in MS Excel and sales reporting
• Ability to thrive in a fast-paced and target-driven environment

Benefits

• Opportunity to work with a leading health-food brand backed by ITC Limited
• High ownership and autonomy in a fast-growing business environment
• Dynamic and collaborative work culture focused on innovation
• Exposure to large-scale Modern Trade operations and business strategy
• Continuous learning and career growth opportunities

About the Company

YogaBar, now a part of ITC Limited, is one of India’s leading nutrition-led food brands. Built with the mission of making the country eat healthier, YogaBar focuses on creating products with clean ingredients, balanced nutrition, and great taste without unnecessary additives.