Assistant Area Sales Manager

Responsibilities

• Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer’s, Star Bazaar, and Lulu.
• Drive achievement of sales KPIs including primary sales, secondary sales, range selling, visibility, and off-take growth.
• Build and maintain strong relationships with category managers, buyers, distributors, and store teams.
• Ensure effective execution of promotions, activations, visibility campaigns, merchandising initiatives, and new product launches.
• Drive distribution expansion and improve product availability across Modern Trade outlets in the assigned region.
• Monitor stock availability, replenishment cycles, fill rates, and inventory health across accounts.
• Conduct regular market visits to ensure execution excellence and identify business growth opportunities.
• Analyze sales performance, generate business insights, and present account-level reviews to internal stakeholders.
• Collaborate with supply chain, marketing, finance, and distributor teams to ensure seamless execution.
• Track competitor activities, pricing, promotions, and market trends.

Requirements

• 1-5 years of experience in Modern Trade within the Food or FMCG industry.
• Strong understanding of Modern Trade operations and sales execution.
• Prior experience handling Modern Trade chains in Andhra Pradesh is preferred.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong analytical and problem-solving abilities.
• Proficiency in MS Excel and sales reporting.
• Ability to thrive in a fast-paced and target-driven environment.

Benefits

• Opportunity to work with one of India’s leading health-food brands, now backed by ITC Limited.
• High ownership and autonomy in a fast-growing business environment.
• Dynamic and collaborative work culture focused on innovation and growth.
• Exposure to large-scale Modern Trade operations and business strategy.
• Continuous learning and career growth opportunities.

About the Company

YogaBar, now a part of ITC Limited, is one of India’s leading nutrition-led food brands. Built with the mission of making the country eat healthier, YogaBar is known for honest food labels, balanced nutrition, and great-tasting healthy products made with clean ingredients.