ASO Specialist

Responsibilities

• Conduct keyword research and optimize app metadata including titles, descriptions, and tags to maximize visibility
• Develop and test creative assets such as icons, screenshots, and app previews to increase conversion rates
• Analyze app store performance metrics and provide actionable insights to drive growth
• Monitor competitors and market trends to identify new opportunities
• Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives
• Stay updated on platform updates, industry best practices, and emerging ASO tools

Requirements

• 3+ years of experience in ASO or mobile growth marketing
• Strong understanding of the Apple App Store and Google Play ecosystems
• Experience using ASO and analytics tools such as App Annie, Sensor Tower, or Data.ai
• Data-driven mindset with the ability to turn insights into actionable strategies
• Excellent communication and collaboration skills
• Must be based in San Francisco for this onsite role

Benefits

• Apple hardware ecosystem for work
• Annual bonus and 401k with up to 4% contribution
• Medical insurance including vision and dental
• Disability insurance (short and long-term)
• Transportation budget and gym membership
• Free meals at the hub
• Air Conference opportunities for team collaboration and growth

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With over 100 million downloads worldwide and offices in Lisbon and San Francisco, we focus on pushing the boundaries of AI-driven solutions that empower people to plan, work, and live more effectively.