ASO Specialist

Responsibilities

• Conduct keyword research and optimize app metadata including titles, descriptions, and tags to maximize visibility.
• Develop and test creative assets such as icons, screenshots, and app previews to increase conversion rates.
• Analyze app store performance metrics and provide actionable insights to drive growth.
• Monitor competitors and market trends to identify new opportunities for organic user acquisition.
• Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
• Stay updated on platform updates, industry best practices, and emerging ASO tools.

Requirements

• 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of the Apple App Store and Google Play ecosystems.
• Hands-on experience with ASO and analytics tools such as App Annie, Sensor Tower, or Data.ai.
• Data-driven mindset with the ability to turn complex insights into actionable strategies.
• Excellent communication and collaboration skills.
• Must be based in Lisbon for this onsite role.

Benefits

• Apple hardware ecosystem for work.
• Annual Bonus and Pension Fund.
• Top-tier Health and Life Insurance.
• Transportation Budget and Coverflex benefits package.
• Childcare support and Urban Sports Club membership.
• Free meals at the office hub.
• Air Conference opportunities for team collaboration and growth.

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Born in Lisbon in 2017, we have remained self-funded while reaching over 100 million downloads worldwide. We challenge the status quo every day, pushing the boundaries of AI-driven solutions to empower people across the globe.