Art Director, Content Experiences

Responsibilities

• Lead the curation and direction of campaign and product photography assets for the TUMI global omni-channel experience.
• Own the creation, development, and finalization of all photography concepts, ensuring alignment with brand vision and strategic objectives.
• Direct a cross-functional team of designers and copywriters, providing mentorship and fostering a high-performance creative culture.
• Act as the lead Art Director on production shoots, directing photographers, stylists, crew, and models.
• Manage the post-production process, including selects, retouching, and final asset delivery.
• Oversee digital graphic production for site updates, landing pages, emails, and banner ads.
• Define and maintain brand photography, style guides, and graphic guidelines to ensure global consistency.

Requirements

• 10+ years of experience in creative project leadership, directing teams and managing end-to-end timelines.
• Advanced mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Working knowledge of Figma, After Effects, and video editing tools.
• Strong design acumen, including deep command of typography, color theory, and layout.
• Proven expertise in creative strategy and the ability to translate marketing briefs into compelling visual campaigns.
• Ability to work in a hybrid environment (4 days on-site in New York, 1 day remote).
• Willingness to travel internationally and domestically occasionally for shoots and production needs.

Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and career pathing opportunities.
• Tuition reimbursement and professional training.
• Employee discount and pet insurance.
• Annual target bonus opportunities based on performance.

About the Company

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials. Designed to upgrade and beautify all aspects of life on the move, TUMI blends flawless functionality with a spirit of ingenuity to empower the journeys of movers and makers worldwide.