Art Director

Responsibilities

• Ideate, visualize, and create innovative design campaigns for offline and online sales channels
• Develop graphic designs using various software programs across print and digital mediums
• Establish layout guidelines for brand assets across digital, offline, parlors, and aggregators
• Ensure brand uniformity regarding color palette, font style, and design language
• Brainstorm concepts with the marketing team and design social media grid patterns
• Create packaging designs and manage the printing development process, including proof approvals
• Coordinate with external agencies for specific creative requirements
• Manage brand shoots from a technical perspective

Requirements

• 6 to 9 years of experience in art direction or design
• Experience in an advertising agency, specifically with leading FMCG brands in Food and Beverage
• Degree in Applied Arts, Visualisation, or an equivalent field
• Proficiency in Adobe Premiere Pro, Illustrator, Lightroom, and After Effects
• Proficiency in 3ds Max and Final Cut Pro
• Strong understanding of design principles, layouts, color theory, and typography
• Ability to manage projects end-to-end within agreed timelines

Preferred Qualifications

• Experience with luxury, international, or lifestyle brands

About the Company

Graviss Foods Pvt Ltd (GFPL) is the Master Franchisee for the Baskin Robbins brand in India and South Asia, operating over 900 parlors and 53 dark kitchens.