Area Sales Manager

Responsibilities

• Manage the portfolio of products within Northern California, including distributor representatives and trade accounts
• Execute depletion, POD, BTG, and volume plans across independent off-premise and on-premise channels
• Target and influence key customers, with a primary focus on top fine wine accounts
• Manage Breakthru Beverage Group wholesaler to achieve sales targets and support focus calendar programs
• Deliver depletion, POD, menu placements, and volume plans within the Northern California zone
• Manage and allocate trade expenditure, sample budgets, and T&E budgets
• Assess distributor performance and assist in developing wholesaler capabilities through education
• Utilize KARMA to manage daily field activity and monitor KPIs
• Cultivate cross-departmental relationships with marketing, finance, and logistics teams

Requirements

• Minimum of 5+ years of wine industry experience
• Four-year college degree or equivalent work experience in supplier, distributor sales, or wine industry management
• Proficient written and oral communication skills for presentations and reporting
• Intermediate Excel skills and ability to analyze sales data and market trends
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)
• Ability to calculate and interpret financial data
• Current valid driver’s license and residency in Northern California
• Ability to travel overnight as required by the territory
• Possession of a clean, late-model, professional 4-door vehicle
• Ability to lift up to 50 pounds (approximate weight of a case of wine)

About the Company

Riboli Family Wines is a four-generation, family-owned winery and one of America's fastest-growing wine producers. Based in California, they create beloved brands including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio, with a commitment to quality, sustainability, and innovation.