Area Sales Manager

Responsibilities

• Lead and motivate the frontline sales executive team to exceed revenue targets
• Manage revenue and ensure timely payment collection according to credit policy
• Identify and appoint new high-potential outlets and channel partners
• Strengthen relationships with existing primary and secondary channel partners
• Strategically penetrate new towns to increase market reach
• Monitor and enhance the effectiveness of loyalty programs and promotional schemes
• Promote the full product range and support new product launches
• Conduct competition analysis and product benchmarking
• Ensure field operations comply with Dealer Retail Coverage Plans (DRCP)
• Plan and implement monthly, quarterly, and annual promotional schemes
• Analyze Lead Management System (LMS) data to optimize conversion
• Oversee performance in vacant territories to meet budgeted targets
• Evaluate ROI for channel partners to ensure sustainable partnerships

Requirements

• Experience in sales management and team leadership
• Ability to manage channel partners and dealer networks
• Skills in revenue and collection management
• Proficiency in market analysis and competition benchmarking