Area Sales Manager - Modern Trade

Responsibilities

• Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer’s, Star Bazaar, Lulu, and Nature’s Basket
• Drive achievement of sales KPIs including primary sales, secondary sales, range selling, visibility, and off-take growth
• Build and maintain strong relationships with category managers, buyers, distributors, and store teams
• Ensure effective execution of promotions, activations, visibility campaigns, merchandising initiatives, and new product launches
• Drive distribution expansion and improve product availability across Modern Trade outlets in the assigned region
• Monitor stock availability, replenishment cycles, fill rates, and inventory health across accounts
• Conduct regular market visits to ensure execution excellence and identify business growth opportunities
• Analyze sales performance, generate business insights, and present account-level reviews to internal stakeholders
• Collaborate with supply chain, marketing, finance, and distributor teams to ensure seamless execution
• Track competitor activities, pricing, promotions, and market trends

Requirements

• 4-5 years of experience in Modern Trade within the Food or FMCG industry
• Strong understanding of Modern Trade operations and sales execution
• Excellent communication, negotiation, and stakeholder management skills
• Strong analytical and problem-solving abilities
• Proficiency in MS Excel and sales reporting
• Ability to thrive in a fast-paced and target-driven environment

Preferred Qualifications

• Prior experience handling Modern Trade accounts in Gujarat or Madhya Pradesh
• Experience working in Modern Trade roles within established FMCG companies

Benefits

• Opportunity to work with a leading health-food brand backed by ITC Limited
• High ownership and autonomy in a fast-growing business environment
• Dynamic and collaborative work culture focused on innovation
• Exposure to large-scale Modern Trade operations and business strategy
• Continuous learning and career growth opportunities

About the Company

YogaBar, now a part of ITC Limited, is one of India’s leading nutrition-led food brands. Built with the mission of making the country eat healthier, YogaBar is known for honest food labels, balanced nutrition, and great-tasting healthy products made with clean ingredients.