Area Sales Manager

Responsibilities

• Lead commercial responsibilities with a focus on delivering value and volume growth
• Manage and develop a team of Territory Managers and off-roll executives
• Drive market share and implement creative brand-building strategies within the Punjab territory
• Execute promotional activities and activations with excellence across assigned accounts
• Build and maintain lasting relationships with key customers and stakeholders
• Monitor competitor activities and maintain high brand standards

Requirements

• Minimum of 7 years of professional experience
• Strong knowledge of sales, marketing, and distribution fundamentals
• Experience within the alcohol industry or a related sector
• Proven ability to lead teams and develop talent toward their maximum potential
• Strong commercial acumen and business development mindset
• Proficiency in Microsoft and Google productivity suites
• Excellent negotiation, analytical, and problem-solving skills

Benefits

• Opportunity to lead a key market for a world-class premium spirits company
• Access to a premium employee experience and equitable pay structures
• A range of premium benefits designed to support a diverse workforce
• Professional and personal growth opportunities within a global organization

About the Company

Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years. Our portfolio includes iconic names such as Jack Daniel’s, Woodford Reserve, Herradura, and many others. With approximately 5,400 employees worldwide, we share a passion for premium beverages in more than 170 countries.