APAC Lead for ETF Product and Content Marketing, Managing Writer/Editor

Responsibilities

• Lead APAC active ETF education and thought leadership through compelling storytelling and end-to-end content marketing initiatives.
• Partner with business stakeholders and subject matter experts to shape marketing-led narratives that amplify active management capabilities.
• Create high-impact, locally relevant content including brand messaging, investor education materials, investment commentary, and product collateral.
• Strengthen the active ETF brand across the content ecosystem, including social, earned, paid, and owned media.
• Analyze market trends and benchmark competitor strategies to enhance content quality and client engagement.
• Optimize product content formats across various channels such as mobile, social platforms, and generative AI.
• Ensure all content complies with internal and external regulatory requirements.

Requirements

• Bachelor’s degree in finance, business, economics, journalism, or a related field.
• Minimum of 6 years of experience in investment or financial writing.
• Solid product knowledge of ETFs and a strong understanding of financial and economic concepts.
• Superior English writing and editorial skills with the ability to turn complex topics into compelling stories.
• Experience with digital and social media engagement and using data-driven approaches to drive content impact.
• Proven ability to manage multiple stakeholders and projects in a fast-paced environment across APAC markets.

Preferred Qualifications

• Asset management experience with exposure to mutual funds, ETFs, and alternatives.
• Strong leadership and interpersonal skills to coordinate efforts across diverse teams and markets.
• Experience piloting innovative marketing strategies and optimizing content formats.
• Ability to navigate ambiguity and manage multiple priorities independently.

About the Company

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals, and institutional investors. Our Asset & Wealth Management division delivers industry-leading investment management and private banking solutions through a global network of professionals.