
Posted 3 days ago
APAC Consumer Business Insights & Analytics (CBIA) Activation Lead
HaleonAPAC Consumer Business Insights & Analytics (CBIA) Activation Lead
Requirements
Insight and consumer understanding, Research tools expertise, Analytical capabilities, Matrix environment experience, Senior stakeholder influencing, Commercial understanding, Shopper & Consumer Insight experience
Skills
Market ResearchData Analysis
About the role
Responsibilities
- Drive growth by translating OU insights and analytics into relevant, applicable strategies across the APAC region
- Lead key cross-category growth priorities through deep consumer and shopper understanding (e.g., Healthy Aging, Liquids, D-commerce)
- Support the category OU Consumer Business Insights & Analytics (CBIA) team in executing high-quality research and consumer understanding projects
- Partner with enterprise colleagues across clusters to identify performance drivers and support strategically critical customer projects
- Shape and drive shopper and consumer insight projects specifically linked to local brands
- Collaborate with Cluster Leadership Teams to embed a "Consumer First Always" mindset into the growth agenda
- Manage and develop a team of three direct reports across the cluster to achieve organizational objectives
Requirements
- Significant experience in consumer insights and research tool expertise (Communication, Innovation, Shopper, etc.)
- Proven ability to work effectively within a complex matrix environment and manage shifting priorities
- Strong influencing skills with the ability to engage and manage senior stakeholders
- Deep commercial understanding and experience in Shopper & Consumer Insights
- Demonstrated ability to drive large-scale transformation agendas to support growth ambitions
- Analytical capabilities; knowledge of MMM, Price Elasticity, and AI capabilities is a significant advantage
Preferred Qualifications
- Exceptional influential skills to facilitate frequent engagement with senior stakeholders in OUs and Functions
- High level of resilience and tenacity to enable and drive organizational change
About the Company
Haleon is a purpose-driven, world-class consumer company dedicated to putting everyday health in the hands of millions. With a trusted portfolio of brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum, we combine deep human understanding with trusted science to deliver better everyday health with humanity.
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Haleon · Singapore
